Services

With over 30 years professional development, design, and marketing experience, the Perception Builder team can help at every stage of your company’s online developement, from creating an online presence to enhancing and growing your business. We can help you:

Increase the traffic to your website

Turn your visitors into customers

Leverage social media engagement

Build a website that fits your brand


 

Web design and development

Want a great looking site that will turn the heads of customers and the competition?  We’ve been doing that and winning awards for our work!

  • Beautiful design that fits your brand
  • Intuitive user experience / navigation
  • Easy to update and maintain even for non-technical folks
  • Sites built with search engines in mind
  • Fast and stable under all conditions
  • Copywriting services
  • Hosting: new setup or migration
  • New domain setup

SEO and SEM

You have a great site but no visitors?  You need some Search Engine Optimization and Search Engine Marketing to increase your visibility.

  • Keyword research to determine keywords with biggest impact
  • Site analysis, reporting, and modifications for SEO best practices
  • Winning linkbuilding strategies
  • Viral content creation and promotion
  • Mine analytics for content ideas / content promotion
  • Send positive signals to search engines
  • Campaign creation on appropriate advertising networks (Google / Facebook)
  • Campaign management and performance tuning

 

Site enhancements

Whether your site is new or old, we can help you make it better.  Better means your clients:  trust you more, engage with you more, accept your offers.  It also means that those things you want to fix, we can fix.

  • Building trust with users
  • Creating / tweaking offers to convert at highest possible rate
  • Building (social media) engagement with users
  • Getting actionable user feedback
  • Identifying and addressing missing elements
  • Troubleshooting and optimizing site performance
  • Total redesign with SEO in mind
  • New features / sections added seamlessly

Social Media strategies and Analytics

Want people to tell their friends why your business excels?  Want people to build your brand for you and do your linkbuilding?   If you work with us, we’ll help you with that and show you what needs to be done.

  • Develop and optimize social media presence and user engagement
  • Identify most influential followers / fans to increase interaction
  • Techniques to increase interaction and gain followers / fans
  • Verify analytics install, tracking key metrics, and goals properly set up
  • Record rankings to monitor overall ranking performance

 

Project Management

We don’t like having to chase folks down to find out why things are late either.  That’s why you’ll be getting updates from responsible professionals that will let you know how things are going and what potential hurdles may be down the road.

  • Help throughout, or at any stage, of your project: from conceptualization and planning to development and implementation
  • Clear, friendly, and timely communication and status reports with deadlines met
  • Agile and traditional methods with consistent and understandable documentation

Training and maintenance

Don’t have the time or inclination to maintain a website? We can help with that.  Or if you want to handle updates in house, we can train your staff how to make the necessary changes to keep your site fresh.

  • Ongoing maintenance plans keep your site up-to-date (monthly or per-hour plans available)
  • Hourly training for up to 3 of your staff per session (including software recommendation and setup, if required)